Because some things are just too special for email

We are pretty proud of or excellent selection of cards! We’ve got a card for every moment.

Pretty Shiny founder, Georgina, puts her heart into curating our collection, sourcing from both big names and small, independent suppliers to bring you the very best.

We are delighted to have been acknowledged with our recent nomination for 'best card retailer' within the M25 area by RETAS, but her passion for the greeting card industry doesn’t stop there —Georgina is also a guest judge this year at The Henries, the upcoming annual award that celebrates the best in greeting card design.

So, whether you’re celebrating life’s big moments or simply want to brighten someone’s day, we invite you to explore our collection. We promise you’ll find something pretty, something shiny, and something just perfect!